By LARRY VAUGHT
No college basketball coach seems to understand the value of Twitter better than John Calipari. He never misses a chance to promote the UK program and just when it seems there is no buzz about UK basketball, he creates some like he did over the weekend.
Calipari posted a series of messages on Twitter Saturday to explain UK’s recruiting success — and make recruits take note of Kentucky during an open recruiting period.
Here are the messages he sent out to over 1,200,000 followers:
“You want to know why players are picking Kentucky? Here’s what I think: Their families trust us with their child.”
“They know we’re about education and they know we’re going to do what we say.”
“They know we have their child’s interest on the forefront of our minds. It’s players first.”
“Players know they are going to get better on and off the court … and if they work hard and play for their teammates, they can reach their potential and their dreams.”
“Lastly, we’re not trying to recruit kids to our style of play. We’re recruiting kids to try to do everything we can to make them better.”
“It’s more about them being the best player they can be than playing a certain style.”
“All of our players get better, and that’s what they’re looking for. Bottom line, they know our #SuccessRate.”