LEXINGTON, Ky. – Big Blue Madness presented by Papa John’s, the annual celebration of the start of the men’s and women’s basketball seasons, is a favorite event of Kentucky fans. This year, fans will be able to take an active role in the spectacle at Rupp Arena.
This year’s Big Blue Madness will feature an interactive light show originating from fans’ mobile devices. To participate, fans should download the Kentucky Wildcats Gameday app. The app is available in the App Store or Android Marketplace by searching “Kentucky Wildcats.”
Fans should download the app prior to coming to Rupp Arena for Madness. Once the event begins and fans are prompted, they can participate in the light show by going to the men’s basketball portion of the site and clicking “More” on the bottom right corner of the screen. From there, click “Wildcat Lights.”
UK Athletics has partnered with Offline to create the light show. Offline, formerly known as Wham City Lights, is the world’s leading mobile platform for crowd engagement at live events and concerts. Fans will also be able to participate in the light show using Offline’s app, called Offline Lights.
Big Blue Madness, set for Oct. 14, will feature introductions of both the men’s and women’s basketball teams, practice drills, videos and more. Doors will open at 5:30 p.m. and the event will begin at 7 p.m.