Here is some data regarding ticket demand to Kentucky’s session in the NCAA Tournament in Des Moines from www.TiqIQ.com .
NCAA ticket info from TiqIQ.com
Both of Thursday’s sessions at Wells Fargo Arena are pretty similarly priced. Average ticket price for Session 2 (featuring Kentucky) is $241, while the day session (featuring Kansas) averages $251. The cheapest ticket available for Session 2 is $131 while Session 1 is $135.
The most expensive opening round game is Thursday’s early session at the Dunkin Donuts Center, averaging $375 per ticket. However, Saturday at Wells Fargo Arena is the most expensive session in the round of 32, averaging $390 and cheapest ticket $202.
Additionally, last year’s opening round game for Kentucky at KFC Yum! Center averaged $166 with cheapest ticket $73.
A direct link the Kentucky’s game is here http://www.tiqiq.com/
tickets/ncaa-mens-basketball- tournament-vs-kentucky- wildcats–03-17-2016/ 4014998930955